Common-Sense Innovation Beyond Normal Planning Rules

For decades, local governments and private developers have operated side-by-side but not in partnership, and many well intended community planning efforts fell short. Learn what's possible when they work together toward a shared, long-term vision.

Retrace a 25-year journey that culminated in major zoning changes in Metro Atlanta, making possible the development of the biophilic community Serenbe and the city of Chattahoochee Hills. A once-controversial idea today is recognized worldwide as a model for balancing growth with preservation - a catalyst for the post-pandemic wellness and nature-forward movement.

Presenters offer practical insights on how planners and developers can align to accelerate innovative outcomes. Learn:

• What good partnership looks like from both perspectives;

• Key behaviors and mindsets planners need to foster innovation without losing control;

• What developers must do to earn trust and maintain transparency;

• Negotiation and communication tactics that overcome skepticism;

• How to balance long-term vision with political and financial realities; and

• Why zoning in Chattahoochee Hills and Serenbe's story offer replicable frameworks for smarter, healthier, more resilient development.

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