Placemaking Playbook: Economic Development Through Public-Private Partnerships

Across the country, single-use office parks and malls are losing relevance as traditional business or retail hubs. Yet these sites are often located in prime corridors with strong infrastructure, making them ideal candidates for redevelopment. The Placemaking Playbook equips planners with strategies for repositioning those underutilized assets into mixed-use environments that serve residents, workers, and visitors.

This presentation highlights how integrating retail, dining, housing, amenities, and public space creates 18-hour destinations that encourage community belonging. It also examines how public-private partnerships create financing for transformative projects, utilizing fiscal tools such as TIF districts, infrastructure investment, and economic incentives. Panelists share how data visualization, storytelling, and action planning can guide stakeholder engagement and ensure redevelopment efforts align with corporate Environmental, Social, and Governance priorities and equity outcomes.

Drawing from national examples and case studies, this presentation brings together expertise in retail real estate, economic strategy, and data storytelling to illustrate a practical playbook for transformation. Leave with concrete frameworks, financing approaches, and engagement strategies to activate placemaking success in your community.
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